The PS.

Public Service. Public School. Paradigm Shifting. 

Those all work - and they are all true. Read it as the one that suits you. Change your reading as your feeling and focus of the day shift. We're ok with that. If there is one thing we are not, it is rigid humans. We pivot to the moment, solving, delivering, and “wash rinse and repeating” - over and over again. 

The wrx. 

The Works. The back end. The technical guts that make it move seamlessly while no one is watching. The least sexy stuff. Real estate. Finance. Financing. Not small components of each – all of it. Deep long-strategy that people assume was luck but was orchestrated to the nail & penny. Our successes are not happenstance – we are extreme thinkers, planners, solvers, and doers. 

The Pronunciation. 

P (the letter P) S (the letter S) + works

(Here is the proper dictionary version - it is hardly helpful: /ˌpiːˈɛs ˈwɜː(r)ks/).

The Riff.

Clearly, we did not follow the advice of marketers and branding experts. Believe us - we tried. 12 months and 900 name options later, we gave up. We have work to do people! 

That’s ok - we routinely succeed where others do not. We accomplish, without bragging, the things that the experts say, “simply cannot be done”, without publicizing, and without cheering. Quietly. Expertly. Efficiently. Moving to the next mountain. So why should our naming effort follow a different pattern?  

We’re sticking with PS wrx for now. It suits us. Its quirky and its meaning is complex. Seems fitting. 

Caveat … we may rebrand. If we do, expect that you will not get a notice or an announcement. Suddenly our website will redirect, the name will have changed, and we’ll update this riff for those who want to read about it.